Marketing & Market Positioning
  • Co-ordinate all marketing and PR activity both on and off property
  • Ensure a timely, strategic, cost-effective and targeted marketing plan that is realized as planned and within budget.
  • Monthly review with the General Manager and Director of Sales and Marketing.
  • Quarterly reviews with all contracted third party providers such as PR agencies.
  • Manage website and develop internet marketing strategies to maximize distribution through all channels.
  • Develop robust search engine strategies to improve website positioning.
  • Consult individual investors to position the resort or hotel in the right customer segment relative to the profile and quality of the infrastructure with long term and short term vision
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